Artist
Marketing
© by Carl
(CAKUart); all rights reserved
If you are
an artist marketing your work and you are new to the business of art…then
let me reassure you there is no need to feel
intimidated or overwhelmed.
Marketing
your art can be just as much fun as actually producing your
art.
It requires
something you probably already possess… and that is
creativity, willingness to hard work and a desire to seek the
road of least resistance in order to maximise your time, money
and energy.
It's a good
idea to first structure your "artist marketing plan"
before you desperately try to blast your way out of obscurity
into becoming one of the famous art painters that everyone will
be soon talking about (wink).
One of the
first factors you should consider asking yourself is:
- What
IS your TARGET market? Who in your mind is going to buy your
art?
- Who
do you WANT to buy your art?
Yeah, I
know…at first glance the last point may seem a little obvious.
After all, we all want everyone to buy our art don't we? But the reality is…its
not going to happen.
Therefore you
stand a far better chance of focusing your artist marketing
time, money and energy on dealing with your target market and
being able to provide the best value possible and ultimately
sell your art.
For
example...and these are just examples: If you paint landscapes and want to
promote and sell your art online then you are going to be
focusing on keywords that are tailored towards your niche in the
field of landscape paintings.
You will
more than likely be focusing on online
forums and social media sites that cater for collectors of landscape art and galleries
that promote artists producing landscape art.
If you
produce bright decorative modern abstract art then you may want
to consider focusing on marketing to new homeowners. So
therefore you may consider building relationships with real
estate agents in your community.
You may even
consider contacting architects for joint venture projects. If
you are looking at galleries to showcase your work then you'll
know to focus on not just any gallery... but those galleries
promoting artists in your "bright decorative modern
abstract" genre.
Marketing
Your Art Work
When you have
established as to who you feel is your target market, you can
then proceed with your plan of getting your art out into the
public. By recognising your target market you'll also know where
to focus your marketing energy, time and money.
If you are
absolutely stumped as to who your buying market is… then
consider doing a little research.
Roam the
Internet via the search engines for forums and online
communities.
Visit online galleries. What you are looking for is
art that fits into a similar niche to yours.
Speak to
another artist marketing his or work online and gather some
feedback.
Based on your
findings, have you been able to determine as to what the supply
and demand (keyword research) is like?
Go speak to
gallery owners in your city. If they are clued in as to what is
going on in the art scene... you'll get a lot of great feedback
from them.
Finding your
target market really comes down to interacting with people and
doing a modest amount of research. You can do a lot for your
target market awareness by attending a local community art
exhibit.
Get yourself
a booth and FOCUS on talking to people rather than getting fired
up about selling your art. If you make a sale or two, that is a
fantastic bonus. However, don't set yourself up for
disappointment before you have established where you need to be
focusing your marketing energy.
Until you
have gained the reputation of a Frida Kahlo in your town, city
or country, you will definitely need to keep working on
discovering ways to distribute your art for sale.
But if you
focus on as to where your target market is... you'll truly do
wonders for your self-image as an artist, remain confident and
save yourself time, money and unnecessary frustration
Artist
Marketing Tips and Resources
The
Best Way To Sell Art
What is the best way to sell your
art? What is the most reliable path to take in order to sell
your art successfully?
Personality
Publicity
As artists, we all want great publicity. A good starting point is to ensure that we have a good personality.
Self-Representing
Artists
How to develop a marketing mindset for representing your art
independently as an artist.
Much more
coming soon!
Go
To Sell Art Online
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