The Best Way To Sell Art
© by Carl
(CAKUart); all rights reserved
The best way to sell art is to avoid
looking for the best way to sell art. In other words, it’s
better to avoid the "opportunity" mindset because it
does not provide you with any true continuity as an artist
promoting your art for sale.
The thing is, there is
"no best way" because
there are so many ways to sell art, and in essence, they all produce
results. But each avenue requires an equal amount work.
For example:
There are many artists who are
selling art quite successfully on ebay, and they will naturally tell you the
best way to sell their art is on ebay. But they
will also tell you that you need to be patient and committed.
Artists who mainly focus on outdoor shows
and art festivals will tell you they've achieved continual
results for selling art by getting out into the public arena,
where their art is directly exposed to passing human traffic.
But they will also tell you that you need to know how to
interact, be able to provide a range of art to suit people's
budgets, and know how to physically display art for maximum
appeal.
A Plan For Selling Art
The best way to sell art is to have a
marketing plan.
There are many avenues you can pursue in
order to sell your art. But if you are just starting out and
asking yourself, "What is the best way to sell art?' then
perhaps consider that marketing and planning is a great place to
start.
Having a basic plan will save you from
spreading yourself too thin through trying every conceivable way
to sell your art. If you fall into the trap of trying
everything, you will lose heart, money, energy and time.
It's important to establish a way to sell
your art that is the most enjoyable and perhaps challenging for
you. I won't say comfortable, because creating and selling art
is never going to be comfortable. It is always going to be
challenging – that is the nature of the industry.
The best way to sell art is through pursing
the path that consistently focuses on trying to meet your
overall expectations.
In other words, the best way to sell
your art is
to work in accordance to your overall marketing plan. Create one
and stick to it. If you do not have a plan, you won't know what
you are actually trying to achieve. This tends to encourage an
artist to try anything and everything, which can lead to a lot
of frustration.
I'm quite certain you have heard the term
"frustrated artist" used by many people.
A
frustrated artist is the artist who keeps trying everything
inconsistently (wink).
If you break it down into categories, such
as, "What is the best way to sell art online," or
"What is the best way to sell art at outdoor shows and art
festivals," it will help with your overall focus. But the
fact remains the same; you still need to go in with a marketing
mindset to save you from straying and wasting a lot of time,
money and energy.
If your focus is to promote your work for
sale on the Internet, then start with the end in mind and work
backwards. Most of all, keep it simple. Be consistent and follow
your plan. If you do that you'll have a lot more time to do what
matters – creating art.
Likewise if you are going to get started
with outdoor shows and art festivals - or the gallery
representation route - then, create a plan. Keep it simple and
free from airy-fairy dream like delusions for seeking fame.
In all, avoid seeking the "What is the
best way to sell art" mindset. Create your own way, because
it is really the only way that exists. Keep in mind that
whatever ever way you do decide, will take just as much patience
and commitment as the path you decided not to try because it
appeared to be too much work.
Each path requires you to commit to solid work, but if
you follow your plan it will be a challenging and satisfying
journey. Attempting to tread every path will simply exhaust you
and your resources.
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