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AWeber (Email Autoresponder)
URL Location: www.aweber.com
What Is It For? Email
autoresponding, managing your list of newsletter subscribers.
review is to detail why you might require the services of
an email autoresponder on your art website or blog, and as to
whether AWeber would be the most suitable for you.
for those of you who are unfamiliar as to what the job of an
email autoresponder is, allow me to give you a brief
autoresponder can be used to send email messages to your clients
and customers at set time intervals. Additionally you can use an
autoresponder to look after your online newsletter distribution,
people on your mailing lists and subscribers to your products
subscribers simply fill in their details into a sign up form on
your site or request to be a subscriber via an email address you
provide that they can simply send an email to join your list.
Have Look At An Example
you head to my
Marketing Newsletter page, you will see a sign up
subscription box requesting the name and email address of the
visitor to join my Art Marketing Newsletter.
they have submitted their details they are automatically sent a
confirmation email to their email client's inbox. In this email
is a confirmation link requesting they click the link to confirm
they have requested information from my site. This is called a
double opt-in, and the purpose of this procedure is to protect
myself from SPAM complaints.
subscriber has confirmed their subscription, they are
automatically send a welcome email. A few days later my autoresponder
will send out another message with art marketing information
for my subscribers that I have already programmed to send.
procedure continues each month and is completely automated. All
I have to do is load the information into the system and the
autoresponder does the rest.
beauty of using an autoresponder is; you can personalise your
messages with the subscribers name and provide your own name as
if you were writing to a friend. I can do this with all my
pre-set messages and let the email autoresponder take care of the
communication, giving my subscribers a sense of personal
interaction with me.
course helps to build a relationship with my subscribers
Do I Use An Aweber Email Autoresponder?
once read somewhere that a person with a product to sell must
first concentrate on building a relationship with their
prospects before their prospect will decide to purchase.
regards to continuity sales, art is not the easiest product to
sell online if you are looking at securing high
particularly if you don't have a famous reputation.
There is an element of "Who are you?" in the mind of
your prospect. Having an email autoresponder helps your prospects to
build trust and confidence in you and your product.
art is a "want" product. Art definitively is not a
"need" product. So therefore, in some respects an
artist has to work that little bit harder to sell their work
online if they are opting to do it independently from their own
site and not through online galleries.
So with all
this in mind, I knew that my most valuable asset was the
relationship I had with my collectors. But in order to develop
that relationship, I needed to collect the email addresses of people who I regarded to be in my target market.
I first started looking for an email autoresponder, I have to
admit, I was overwhelmed with the amount of options
services had shopping carts; affiliate software and many
additional extras incorporated to their primary email
autoresponder product. In addition to this, I had business
friends who were recommending their choice of email autoresponder
products. The choices were beginning to swamp me.
Bit Of Research Goes A Long Way
the end, and after much research I decided to sign up with AWeber.
It was clear to me that all I really wanted was a way to stay in
contact with my clients, customers and collectors. I didn't need
any of the extras like shopping carts and tracking devices etc.
needed to keep it simple because ultimately I wanted to spend
more time on my art and my business. Also, I quickly realised
that by simplifying my choice and opting to go with AWeber,
I would be paying considerably less because I wasn't going to be
paying for all the added extra's that I didn't need to use.
essentially I was reducing my potential price of $29.95 a month
with a more comprehensive system, to $17 a month by using AWeber
(As of writing this, AWeber currently bill me US$53.85 every
only potential negative I came across when I was researching AWeber
was that some marketers didn't like AWeber's double opt in
reason for this was because they were losing a lot of people who
were perhaps a little lethargic about clicking the
"confirmation" link in the first confirmation email.
This ultimately meant the subscriber would not officially
subscribe and therefore the marketer could not build a
relationship with their potential client. This of course meant
my view was, that if the client had decided not to click the
confirmation email, then they were obviously not seriously
interested in what I had to offer anyway.
fact, I didn't see the double opt in rule as a negative at
all... because ultimately it was going to protect me from potential
topic I did come across when doing my research on finding the
best email autoresponder service was about email deliverability.
I discovered that a lot of online marketers had experienced
problems with their broadcast emails and newsletter posts being
blocked by mail servers.
type of problem was more typical when mass emails are sent out.
It was an important factor that needed to be considered, because
if your messages are not getting through, then essentially you
are not developing a relationship with your clients and you
are not making any sales.
I discovered that AWeber has one the best reputations online for
email deliverability and in fact have a 99.3% success
Easy Is It To Use AWeber?
is some learning that you need to take into consideration when
using AWeber. But I have to admit that it is not difficult to
navigate your way around. A lot of your navigation is made easy
by clearly laid out tabs and "how to" directions on
took me a few hours of messing around before I felt like I had
semi-mastered the process of loading the system and confirmed
all my user information. But don't be put off, because you don't
need to know HTML or be a technical wiz to use AWeber. Once you
become familiar where everything is you'll get the gist of it
in mind that AWeber provide great help and live support, are
very reliable and efficient in assisting their system users.
Kind Of Impact Has AWeber
Had On My Business?
consider an autoresponder service a very important business
tool. It is essentially your instrument to talk directly to your
customer base on a regular basis. Using AWeber has allowed me to
build a network of customers that are kept up to date with my
work. I have been using AWeber since August 2006 and it has been
a very reliable business tool.
It has allowed me the benefit of being able to mail out a new
piece of artwork
to my collector base at moments notice, and have one of my
subscribers ring me within an hour to purchase the painting.
AWeber has allowed me the opportunity of building relationships
with my subscriber base. Also, I can provide great value and
quality information to my collectors and art-marketing friends
with such ease.
you have read above is of course my experience. I still
recommend that you do your own research and due diligence. It's
important to narrow down why you think you might need an email
autoresponder. But keep in mind that you can always give a
service like AWeber a try, as there are no contract obligations.
Additionally, AWeber provide a full 30-day money back
from AWeber Email Autoresponder to Sell Art Online
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