If you are serious about getting your art in the hands of collectors and art lovers alike this book is a must read. 

Carl has tactfully broken down all the elements you will need to do the job.

Get Your Art Out There is a tool as essential as your paint, brushes and canvas.

Carl has filled each chapter with simple yet practical ways gleaned from his years of personal experience to help you sell your art.

Whether you are a new artist just starting out or a seasoned artist looking for new marketing opportunities I highly recommend this book.

Two-thumbs-up! Thanks Carl
 

Malcolm Barker Malcolm Barker Art

I am almost done reading your book, it is an easy read with a wealth of helpful information. 

I never realized how little I knew. 

Your book is going to be very helpful and a great reference for me for years to come. 

I am now going to work on my marketing plan and search other avenues to market.

Wow, what a fantastic and indispensable book! 

Reading this book was like sitting and chatting with a friend with invaluable advice to give.

Anything you've ever wanted to know about selling your art at outdoors shows and festivals is in this book - and more. aka CAKUart is not only a talented artist, but is also blessed with a business mind.

This down to earth Aussie is passionate, smart, and inspiring. Oh and funny too! He's quite the comedian at times (I had a couple of good laughs while reading his book). There's nothing like a little comic relief.

Carl's ability to keep the reader entertained with his humor is just one of the many things that makes this book a worthwhile read.

 What's great is that his advice is based on his own experiences. Any question you may have ever had regarding getting your art out there - the answers are in his book.

From applying to festivals, promoting yourself, setting up for a show, pricing your art, setting up a merchant account, to what not to eat the day of your show, Carl goes in-depth and covers IT ALL - leaving no stone unturned. Making this every artist's must-have book. 

What I've found to be very inspiring and what seemed to come up quite often throughout the book, is his emphasis on the importance of a positive mindset, and that "in order to become successful at marketing your business, you first need to start believing you are already successful."

He's all about having an "optimistic attitude" and making it the key ingredient for success!

This book contains a wealth of information, and I highly recommend it to any self-representing artist. You will get what you need from it - with a little comedy too :) 

Bravo CAKUart - 5 stars is not enough.

What You'll Learn In This Book...
________________________________________________

Chapter 1 - Paperwork and Planning

• Your Marketing Blueprint- 
  Establishing Your Marketing Mindset; Developing Your Faith and Confidence; What Is Your Responsibility?; Tips On Maintaining Consistency; What Is The Big Deal About "Commitment and Patience?"; Know Your Product and Know Your Customer; The Key Component To Building Relationships With Your Customers
  

• Sales Tax, Permits and Business Matters-
  Do You Need To Charge Sale Tax?; What About Business Licences and Permits?; Insuring Your Artwork; How Much Do I Insure My Work For?; Keeping Records
  

Chapter 2 - Let's Talk About Money

• Pricing Your Art For Profit-
  How To Avoid Selling Your Art Too Low And Too High When Pricing Your Work For A Show; What Is Your Art Actually Worth?; A Handy Pricing Feasibility Tip; How To Create Purchase Incentives; Why Lower Priced Art Can Affect The Sales Of Your More Expensive Pieces; Should You Offer Discounts On Your Art?; Should You Really Use Price Tags On All Of Your Art?; Adding Perceived Value To Your Art
  

• Dealing With The Sales Process and Payment Transactions-
  How To Go About Accepting Credit Cards; Advice For Accepting Cheques; Tips For Accepting Cash; Tips For Providing Payment Plans; Tips On Keeping Your Money Safe
  

Chapter 3 - Artist Preservation During An Exhibit

• Taking Care Of Yourself During The Event-
  The Artists Personal Survival Kit; Tips For Dealing With The Weather; What Should You Be Eating and Drinking?; How To Avoid The 3pm "Glazed-Over" Look
  

• Getting Dressed For Success-
  Should You Try To Dress Like An Artist?; Look After Your Feet; Why You Need Two Outfits For The Day
  

• Manning Your Exhibit Stall-
  Tips For Doing It Alone; How To Be Prepared
  

Chapter 4 - Establishing Your Plan For Profitable Events

• How To Find Good Shows For Selling Your Art
  How To Tell If An Outdoor Event Or Festival Is A Good One; How To Avoid a Bad Event; Art and Craft Show Listings; Doing Juried Shows and How To Apply For Them; 7 Questions to Ask Your Event Organiser Before You Apply; What You Can Learn From Other Exhibiting Artists
  

• Tips For Applying For Outdoor Events and Festivals
  10 Tips For When You Fill Out Your Event Application; How To Take Good Photos Of Your Art For Applications; How To Submit Your Photos In The Correct Format; General Tips for Applying For Shows
  

• Organising Your Art Inventory For Exhibiting
  Organising Your Inventory For The Show; How Much Art Should You Take To A Show?; What Do You Need To Have In Your Inventory? 
  

• Preparing For Success- 
  Practice Setting Up Your Exhibit Stall; Why You Need To Do a Practice Set-Up
  

• How To Promote Your Stall For A Successful Exhibit
  How To Let Customers Know About Your Up and Coming Events; Pointing People Towards Your Marketing Funnel; How To Successfully Build Your Collector Mailing List
  

Chapter 5 - How To Manage Your Exhibit Stall Successfully

• Creating a Profitable Exhibit Stall 
  Making The Most Of Your Exhibit Stall Location; How To Hang Your Art Securely and For Maximum Appeal; Establishing The Layout Of Your Exhibit Stall (with diagrams); Organising Your Exhibit Stall For Safety
  

• Leaving Your Art Overnight  - Good Idea or Not? -
  Should You Leave Your Artwork In Your Tent Overnight?; The Best Solution
  

• Exhibiting In Canopy Tents/Marquees 
  Suggestions for Commercial Tents and Marquees; Different Places To Source a Tent Canopy; A Must Have Requirement For Your Marquee Tent; Sidewalls For Marquee; How To Anchor Your Tent Securely; How To Make Your Very Own PVC Pipe Tent Weights (with diagrams)
  

• The Simple Art of Weatherproofing Your Exhibit Stall-
  Organising Your Marquee For a Change In The Weather; Equip Your Exhibit Stall With The Right Waterproofing Provisions; Safeguarding Your Artwork and Tent Contents Against The Weather; Protect Yourself from the Weather
  

Chapter 6 - Your Exhibit Stall Presentation Display

• Exhibit Banners and Signs 
  What Should Your Display Sign Say?; How To Have Your Banners and Signs Made; Where Should You Hang Your Banner?
  

• Illuminating Your Exhibit Stall
  Why You Need Lighting; What Is The Best Lighting To Use In Your Exhibit Tent?
  

• Your Exhibit Stall Flooring
  Why Do You Need Flooring?; Why Kind Of Flooring Do Your Need? 
  

Chapter 7 - The Secrets To Selling Your Art

This section is where the real JUICE is. This is where I have provided you with a 34-page section of the book full of tips for dealing with customers, selling your art and assessing the results.

• How to Sell Art from Your Exhibit Stall -
  The Secret To Selling Art; The "7 Biggest Mistakes" You MUST Avoid When It Comes To Selling Your Art; Powerful Tips For Closing The Sale; Turning Customers Objections Into Sales; How To Successfully Deal With "Be-Backs"; Why You Need To Avoid The Clutter
   

• Catering To The Traffic At Your Show - 
  How To Attract People To Your Exhibit Stall; Profiting From Your Smaller Items Of Art
   

• Final Assessment
  Your Post Show Evaluation; Following Up With Previous Customers;  Tips On Improving
  

• Plus so much more!

It's not often that you come across a book that is both content-rich and delightful to read. 

You know... the kind of book that not only answers your questions but also inspires you, makes you laugh, rekindles memories, alters your understanding about who you are and what you do, and illuminates the human element in every equation.

'Get Your Art Out There!' is a treasure of knowledge about Selling Art at Art Shows and Festivals. It not only teaches you the mechanics of this enterprise, but provides valuable insight from someone who has vast experience in the field.

In addition to addressing the functional aspects of selling art in an outdoor venue, this comprehensive book also discusses in depth the proper mindset required to promote yourself and become successful at selling your art.

You will learn the importance of developing your faith and confidence, which will empower you to follow a plan, take action and become an artist entrepreneur. 

Carl continues by teaching you how to overcome your resistance to self-promotion and provides the key components to building relationships with your customers that can transform a single-sale transaction into long-term business possibilities.

'Get Your Art Out There!' is a MUST READ for any artist looking to sell their work, regardless of the sales arena.

I wish that I had read this book before I started selling my own artwork, it would have saved me years of struggle and a whole lot of money.

I award five stars to this priceless gem!