When it comes
to selling art on facebook using paid advertising you simply
must focus on trying to grab the attention of your "target
market".
The actual
procedure of constructing an ad is relatively straightforward.
But if you get caught up in the idea of trying to capture the
attention of everyone, you will waste a lot of your advertising
budget as a result.
Selling your art
on facebook is certainly not guaranteed. So you should go in
with a mindset of testing your market. This simply means; start
with a very conservative daily budget. Your goal should be to
simply test to see if there is actually a market out there for
your product.
Go ahead
right now and watch the video below. In this video I will show
you the process of setting up your ad campaign to promote and
sell your art on facebook using paid advertising.
Things to
remember:
Focus
on your target market
Use
relevant and descriptive keywords in your ad copy
Create
a call to action in your ad (example: "Click here
now")
Make
sure your ad description matches the destination
Start
with a very low budget (conserve those precious marketing
dollars)
Don't
try to capture everybody's attention
Lastly, go local to begin with.
Start advertising in your city or state. Do some testing and if
you get some good responses then branch out with your ads.
Selling Art On Facebook
Create
Your Own Fan Base Page
If
the paid option is simply not your cup of tea, then keep in mind
that you can always create your very own fan base on
Facebook.
Essentially
you can create a separate page within your facebook account
specifically to showcase your art. Then you can distribute
updates to your friendship base, but only to friends who have
opted to become a fan of your art page.
The
great thing about having your own fan base page is that it won't
clash with your regular facebook profile page - it's completely separate
but maintained through the same account. So you can build your fan
page to target people that matter such as friends who buy
art, gallery reps and collectors.
So
here is what you do to get a fan page set up to begin promoting
your art...
Just like in the
video above, scroll right down to the bottom of your facebook
account page and click the "Advertising"
link.
Then you will
arrive at the "Facebook Advertising" page. Simply
click the tab up the top that says "Pages" next
to the "Advertising" tab. Then click the green
button on the right that says "Create a Page".
Now you should be
at the "Create a New Facebook Page" as shown in
the diagram above. So now select the "Artist, Band, or
Public Figure" button and select "Visual
Artist". Verify your electronic signature and then
click the blue "Create Page" tab.
Now you can set up
your fan page.
Link your page
to your Twitter account (as shown above)
Put in your
profile picture
Add a fan box
to your site or blog.
Load your page
up with a detailed description about yourself, add your
artwork images and a link to your website or blog.
Now you are set up
to promote your artwork through Facebook. Invite people to
become fans of your art page. Additionally, keep your fans
involved with what you are you doing.
To increase your chances
of selling art on facebook, remember to build relationships and
generally keep people updated without overdoing it.
